Expressing the manic, but also divine nature of a moth's attraction towards light; like the human impulse to follow a leader, faith, or art form towards transcendence. Often following so close to the point of sacrificing the self.
Selected by Dance Film Performance Film Festival
2025
Dance Film
Luma’s platform didn’t reflect the elegance of the properties it featured. The design felt generic, and the browsing experience was slow and unresponsive on mobile.
Poor property filtering and search UX
No visual storytelling around listings
Dated brand feel that lacked sophistication
Limited mobile functionality
We introduced high-resolution property cards, smart filtering, and a refined layout with editorial-style photography. Animations were used subtly to bring listings to life.
